Penterra Analytics, with our rich expertise in providing research and analytics solutions, is not only able to research data that matters but is also able to combine the right data with analytics and contextual intelligence to give you a well-rounded perspective of the competitive environment that you operate in through competitive intelligence analysis services.
Our Competitive Intelligence Analysis Services will help you:
- Assess market size and identify target markets
- Explore market conditions, competitive landscape, and industry rules before entering a new market
- Plan product activation campaigns to maximize response from your target audience
- Review effectiveness of marketing channels and design a multi-channel marketing plan for your products and services
Markets integrate due to advancement of technology, thus, increasing competition leading to unintended consequences. Therefore, Competitive Intelligence Analysis Services involves confidential and sensitive details. We provide an array of services to analyse the competitors’ patterns, and analysis their move to improve your product. Some of the services include Competitor Profiling, Market Analysis, Competitive Industry Analysis Services, Competitive Bench-marking, Risk Monitoring, Competitor Pricing Research, Supplier Analysis and Counter Competitive Strategies.
How to maintain your competitive edge:
To maintain your edge in today’s highly competitive business environment, it is necessary that you understand the market that you operate in and its key players. Competitive intelligence analysis services helps you get a comprehensive view of the marketplace and help you understand your competitor’s offerings, their differentiation, their strengths and weaknesses, the distribution channels they use and the market’s perception about them.
How to get insight on your competition:
Insights about your competitive environment are necessary to assess your position in the market with respect to the other players and distinguish your offerings from the rest. A competitive industry analysis services will also help you understand why some companies in your market are more successful than the others and will reveal the current unaddressed gaps and untapped opportunities that exist in the market. Our market assessment and competitive intelligence services will arm you with the right intelligence that you can leverage to stay ahead in the market and maintain your competitive edge.